With the rise in popularity of social media around the world, it’s no surprise racing has embraced the medium. Any time, day or night, anyone can sign on to Twitter or Facebook and have a conversation about any racing topic they desire, or catch up on what their favorite horse is up to, in a matter of minutes... “I love the instantaneous celebration and analysis of our biggest events.  Who got a terrible trip?  Who is the next big superstar? There are so many opinions and it makes watching a race that much more fun for me,” said Keith McCalmont, Media Coordinator at Woodbine Entertainment Group.