October 28-31, 2018 | Louisville, kENTUCKY


+ Equestricon® Fashion Brunch

Join us for a fashion-filled Sunday brunch, shop top fashions for Breeders' Cup Championship Weekend. Details TBA.

+ Tours and Experiences

Select Tours and Experiences in and around Louisville will be listed as they become available!

+ Equestricon® Kickoff at Merle's Whiskey Kitchen

Join other excited EQCon18 attendees as we kick off Equestricon® at Merle's Whiskey Kitchen in downtown Louisville!


+ Monday Panels & Storytelling Sessions

+ 2018 Breeders’ Cup Contenders Panel

Panelists TBD - Connections of 2018 Breeders' Cup runners, Joe Kristufek (Churchill Downs) moderates.

+ Reliving the Inaugral Breeders' Cup with Tom Durkin

Tom Durkin.

+ Monday Handicapping Workshops

+ Tournament Handicapping: Mythical vs. Live Money, Strategies and Approaches

Rich Nilsen (BetPTC), Matt Bernier (Daily Racing Form).

+ Spotting a Winner: Visual Handicapping with Popular Racing Analysts

Michelle Yu (Santa Anita), Caton Bredar (TVG), Bruno DeJulio (Racingwithbruno), Gabby Gaudet (NYRA, et al.).

+ Monday TRACK TALKS Speaker Series, featuring Stories from Innovators and Leaders in Racing

+ Leaders in Aftercare: Our Obligation to Racehorses After Their Careers on the Track

Michael Blowen (Old Friends Farm), Stacie Clark Rogers (Thoroughbred Aftercare Alliance), Joell Dunlap (Square Peg Foundation), Jeff Tow-Arnett (Former NFL Player and OTTB Owner).

+ Women in Racing: Leaders and Innovators, Presented by Thoroughbred Women's Network

Dell Hancock (Claiborne Farm), Meg Levy (Bluewater Sales), Jaime Roth (LNJ Foxwoods), Tonya Gunther (Glennwood Farm).

+ Monday Seminars & Educational Experiences

+ University of Louisville Career Networking and Mentorship Seminar

Liz Crow (BSW Bloodstock), Megan Devine (Santa Anita Park), William Van Meter (Van Meter Sales)

+ University of Kentucky Career Networking and Mentorship Seminar

Walker Hancock (Claiborne Farm), Additional Speakers TBA

+ Louisville Community Project: Roundtable Exploring the Backstretch with Local Writers

Joe Manning (Louisville Story Project)

+ 2018 Rood and Riddle Breeders' Cup Post Draw

+ Breeders' Cup Lounge

Breeders' Cup Connections, Special Guests, and Breeders' Cup Festival Insider Passholders are invited to a reception with complimentary food and drink in the Breeders' Cup Lounge.

+ Main Convention Hall

All Monday Equestricon ticketholders are invited to watch the Breeders' Cup Post Draw live from within the Main Convention Hall. Opportunities to experience interactive exhibits, cash bars and lounges, and nearly 100 racing vendors and service providers.


+ Tuesday Panels & Storytelling Sessions

+ Capturing Racing’s Best Moments: Stories and Tips from Racing Photographers, Presented by BloodHorse

Jessie Caris (Eclipse Sportswire), Anne Eberhardt Keogh (BloodHorse), Nicole Marie, Ryan Thompson. Gabby Gaudet (Racing Analyst) moderates.

+ Breeders' Cup-Winning Jockeys

+ Breeders' Cup Winning Trainers Panel, presented by Kirkwood Stables

Shug McGaughey, Mark Casse, Kiaran McLaughlin

+ Kentucky's Greatest Race Calls, Presented by The Paulick Report

Tom Durkin, Larry Collmus (NYRA/NBC), Travis Stone (Churchill Downs), Kurt Becker (Keeneland), Ray Paulick (Paulick Report) moderates.

+ International Perspectives on Racing, presented by Watch and Wager

Nick Luck (Racing UK and Breeders' Cup), Chip McGaughey (Keeneland), Jose Nelson, Kelsey Riley (Thoroughbred Daily News), Fanny Salmon

+ Tuesday Handicapping Workshops

+ Ticket Construction and Betting Strategies with Experts

Peter Fornatale (Daily Racing Form), Papo Morales (AmWager), Mike Maloney, Ed DeRosa (Twinspires/Brisnet).

+ Computer Wagering: What you Need to Know, How to Stay Competitive

Peter Fornatale (Daily Racing Form), Marshall Gramm (Ten Strike Racing), Scotty McKeever (TVG).

+ Horsemen Handicappers: Insights from Horsemen Who Wager

Craig Bernick (Glen Hill Farm), Gary Fenton (Little Red Feather), Joe Appelbaum (Off the Hook Stable).

+ How to Bet Churchill Downs: Prepping for a Big Weekend of Betting at Breeders' Cup

Joe Kristufek (Churchill Downs), Travis Stone (Churchil Downs). Jill Byrne (Breeders' Cup), Marty McGee (Daily Racing Form).

+ Tuesday TRACK TALKS Speaker Series, featuring Stories from Innovators and Leaders in Racing

+ Training Days: A Day in the Life of Racing's Top Trainers

Graham Motion, Tom Amoss, Dale Romans, Bob Baffert

+ Stories from the Backstretch: The Backbone of the Racing Industry

Eric Hamelback (NHBPA), Billy Koch (Little Red Feather), Abram Himelstein (Louisville Story Project)

+ Finding the Next Big Horse: Prominent Figures in Racing Share Stories of Triumph and the Ongoing Pursuit for Glory, presented by Fasig Tipton

Bill Farish (Lane's End Farm), Bradley Weisbord (BSW Bloodstock/Elite Sales), Terry Finley (West Point Thoroughbreds), Bob Edwards (e5 Racing)

+ Tuesday Seminars & Educational Experiences

+ What it's Like to Ride a Racehorse: Educational Q & A with Legendary Jockeys (Supports the Jockeys Guild and the PDJF)

+ Developing Your Brand Through Digital and Social Media

Nicolle Neulist (Blinkers Off), Scott Shapiro (Twinspires/Brisnet), Candice Hare (TVG), Claudia Ruiz (Thoroughbred Today), Bri Mott (Fashion at the Races)

+ NTRA Horse Safety and Procedures Seminar

Steve Koch (NTRA Safety and Integrity Alliance), Dr. Jennifer Durenberger (NTRA Safety and Integrity Alliance)

+ An Introduction to Ownership, presented by OwnerView

Susan Martin (BloodHorse & equineline), Rhonda Norby (Equibase), Gary Falter (OwnerView)

+ Racehorse Retraining Seminar, presented by the TAA


+ EQConcert at Mercury Ballroom

Equestricon® General Session concludes with a celebration and concert at Mercury Ballroom! Musical Act TBA.


+ Mimosas & Millinery Fascinator Workshop

San Diego milliner Diana Cavagnaro hosts a workshop for those interested in trying their hand at millinery!

+ "Equestricon® at the Track" Churchill Downs Hospitality

The festivities continue at the races! Join us for a beautiful day of Fall racing at Churchill Downs.

+ Jocktails

On Wednesday evening, the J Wagner Group hosts "Jocktails at the Breeders' Cup,” a Celebrity Jockey Bartending Charity Event



Over 100 booths featuring racing products, services and representatives from racetracks and other racing organizations

Live Band on Equestricon Main Stage (Tuesday), presented by the National Steeplechase Association

Trainers Meet and Greet (Tuesday) with expected guests: Bob Baffert, Graham Motion, Dale Romans, Mark Casse, Tom Amoss, Kiaran McLaughlin, Dallas Stewart, Joe Sharp (additional appearances TBA; all subject to change)

Featured New Tech and Product Demonstrations

Games and Virtual Reality Experience at Tech Hub

Horse Country Row featuring representatives from Horse Country and historic farms from across the Blue Grass

Sagamore Social Lounge (Must be 21)

Paddock Bar & Lounge (Must be 21) - Including Owner/Prospective Owner Meet-Up sessions hosted by West Point Thouroughbreds, Team Valor International, and Taste of Victory Racing

Design Your Own Silks App Experience

Centennial Farms Charging Lounge

Racing Artists

Winner's Circle and Breeders' Cup Trophy Photo Opportunity with tap-to-share

Signings and Meet and Greets in the Legends of Racing Hub

"Ask a 'Capper" one-on-one

Gabby Gaudet (NYRA), Emily Gullikson (OptixEQ), Matt Bernier (Daily Racing Form), Molly Jo Rosen, Dan Cronin (Fatbaldguy Racing), Acacia Courtney (Gulfstream Park), Papo Morales (Amwager), Megan Devine (Santa Anita), Peter Fornatale (Daily Racing Form)

Aftercare Row featuring charities accredited by the Thoroughbred Aftercare Alliance

Racing Memorabilia

Author Signings in the "Four Roses Bourbon Author's Hub"

Digital "Scratch-off" with prizes


"Merle's Whiskey Kitchen" Evening Kickoff Event

Racing Professionals Networking Session, presented by the Maryland Horse Breeders’ Association

Millinery Workshop

Farm and Distillery Tours and Experiences

Bourbon Tastings

EQConcert at Mercury Ballroom (Tuesday Evening)

Equestricon will feature provocative panel guests, vibrant discussion, endless entertainment and provide a one of a kind networking experience.

Among Equestricon's many attractions, panels, and events, we will be joined by exhibitors with products and services that celebrate racing as a sport and a lifestyle! A current list of participating exhibitors will be posted in the weeks to come!