Owning a racehorse is one of our oldest, most celebrated traditions, but high costs, an insular industry and a host of other reasons have prevented generations of new fans from enjoying one of life’s most thrilling experiences. To change that, we launched The People’s Horse, a new project that fuses digital crowdsourcing, interactive media and old-school horsemanship, and allows anyone the experience of horse ownership. With California Chrome as our stallion and Taylor Made Farm as our partner, we’re building a growing community that can help raise our foal to be
“Horses and veterans have a shared basis. Horses are prey animals and they are very fearful of their surroundings. Their expertise is to identify and respond to threatening cues in the environment. This also is what’s going on with people with PTSD, especially veterans, who are coming back to post-deployment life.
Attendees at the first ever international horse racing convention will have the chance to win a trip of a lifetime. Thanks to a sponsorship by the Hong Kong Jockey Club, a "Lucky Draw" sweepstakes will be held at Equestricon, in which someone will win a trip for two to the LONGINES Hong Kong International Races this December.
Equestricon is a must-attend event for anyone who has ever dreamed of owning a racehorse. In addition to opportunities to engage directly with owners during networking sessions and showcase presentations, heads of multiple racing partnerships will also participate in a dedicated panel to explain how you can get in the game with a lower barrier to entry through fractional ownership.
“The accessibility [at Equestricon] to really get to the people that are such key figures in the sport is unprecedented,” Lusky remarked. “I can’t ever remember an auction taking place where the actual connections to the memorabilia are there to talk to fans about it.”
As a lifelong racing enthusiast and advocate for fan involvement in the sport, Lusky can’t wait for festivities to kick off at the inaugural convention.